Panel Discussion
Handset Manufacturer
Industry Association
Design House
Testing Provider- 08.30
Registration & Refreshments
- 09.00
- Jack Indekeu, Director of Corporate Communications, InterDigital, USA
Chair’s Introduction:
- Topic
- Delegates will spend 20 minutes discussing each industry issue before moving on the the next table. The roundtable moderatrors will collate the discussions and feedback to the Chair during the final 20 minutes, with dedicated time for audience Q&A.
Reference Design Strategy Roundtable Forum
- 09.10
- Discussing the true definition of a reference design
- Analysing current interpretations
- Examining responsibility for different elements of a design
- Gauging whether a reference design should include software elements
- Assessing the demand for complete solutions
- Future outlook – how will new technologies evolve the current reference design definition?
Get interactive with the main conference themes and debate solutions to thought provoking topics and industry problems
ROUND TABLE 1: What is a Reference Design?
- Discussing the current reference design ecosystem
- Is there a business demand for a complete solution?
- Assessing what companies require from a complete solution
- Examining who is responsible for which elements of a MRD
- Is supplying a complete design a business benefit?
- Determining the demand from high volume business sectors
ROUND TABLE 2: Reference Design as a Standalone Business – Is this a Secure Revenue Stream and how can Designers Add Value to their Products?
- Evaluating the current market structure
- Debating whether the reference design market is too crowded
- Analysing the importance of strategic partnerships in the marketplace
- Assessing whether the value chain cope with more players at this time of convergence
ROUND TABLE 3: Assessing the Market Structure and Dealing with Constant Consolidation – How can Businesses Survive in an Increasingly Competitive Market?
- 10.30
Networking Break
- Topic
Optimising Reference Design
- 11.00
- Michael Gutsfeld, Sales Manager Europe, CETECOM
- Considerations for test execution with respect to the reference design.
- Working process and value added mechanisms for an international market access.
- CETECOM’s world-wide approach for supporting the mobile communication industry
Quality qualified test process and market access for today’s and future reference design
- Topic
Developing Future Reference Design Requirements
- 11.45
- Magnus Karlberg, Director, Hardware Sourcing, Ericsson Mobile Platforms, Sweden
- Avi Sharon, Director, LTE Product Marketing Comsys Ltd
- Risto Lähdesmäki , Chief Innovation Officer, Chairman, Co-Founder, IDEAN
- Exploring the plethora of next gen devices
- What are the trends?
- How are handset manufactures planning to successfully differentiate their products?
- Using software as a differentiator
- Utilising applications to achieve margin
- Creating flexibility in reference design
Panel Discussion: What’s in the Box of Next Generation Devices? Ensuring Reference Designs can Keep Pace with Future Handset Demands
- 12.30
Networking Lunch
- 14.00
- Avi Sharon, Director, LTE Product Marketing Comsys Ltd
- Mobile WiMAX and LTE ,multmode handset reference design
- The 'real multimode' solution for service continuity (integration, coexistence, seamless handover)
- Scalability, Flexibility, Modularity
Reference Design Platform Towards 4G
- 14.30
- Risto Lähdesmäki, Chief Innovation Officer, Chairman, Co-Founder,, IDEAN, Finland
- Control point is changing: how user interface design is replacing industrial design
- How the user interface should be considered in reference design?
- Touch vs. keypad – or both? Whole industry in search of iPhone killer and how it affects to UI design
- Real-life user centric design: why it fails and how to do it right
- Save money with the user testing: assessing cost and time factors in early designs
- Processes make life better: from small mobile application design to mobile platform design
- 3D is coming: impact, possibilities and examples
User Interface as a key differentiation factor – how to build successful mobile user experiences
- 15.00
- Karsten Frilev, Program Manager, Texas Instruments
- Platform BOM Optimisation
- Customer Performance Variables
- Reusability for industrial designs
- Design for manufacturing
Reference Design – Evolution from Modem to System Centric
- 15.30
Networking Lunch
- 16.00
- Jinsung Choi, Head of Mobile Communication Technology Research Lab, LG Electronics, South Korea
- Tracking the shift in cellular – how are non-traditional wireless companies approaching integrating cellular into products?
- Exploring the role of miniaturisation in components
- Assessing the roadmap
- Evaluating module design within reference design
- The rise of machine-to-machine – what future does this have?
- Building interconnectivity into reference designs that are easy to adapt
- Determining the role of peripheral devices and convergence
Looking to the Future of Mobile Connectivity: What Devices Can the Market Expect to be Wireless Enabled and what Impact will this have on Future Reference Designs?
- Topic
Patents, IPR and Standardisation
- 16.30
- Jonathan DeVile , Partner, D Young & Co, UK
- Exploring the current patent scenario
- Discussing current patent case studies
- Understanding the patent process – could this be improved to aid innovation in the industry?
- Successfully managing a patent portfolio
- Examining the future of the patent industry within reference design
Unlocking the Patent Debate – Examining the Changing Landscape and Adjusting to Change
- 17.00
